Why are generic domains so expensive?

Another year and another list of the top selling domain names, showing once again why certain domain names are much more pricey (pricier?) than others. If you haven’t been keeping up with the domain name game, let me give you a little spoiler:

All the of the best selling domain names are all single-word, generic domain names.

Now, for most of you, that might not come as a surprise. But, I’m pretty sure there’s someone out there who’s thinking of buying their first domain name and are tempted to be as outlandish as possible.

Well, if you take a look at both the 2018 Top 100 Domain Names Sales (see table below), the big money is always going to be with simple, single-word domain names.

Single-word domain names like fund.com or toys.com were some of the biggest sales of all-timesThe trend continued in 2018 with domain names such as ice.com and super.com at $3.5 million and $1.2 million respectively.

2018 Top 100 Domain Names Sales

Rank Domain Price
1 ice.com $3,500,000
2 super.com $1,200,000
3 great.com $900,000
4 liquid.com $750,000
5 christian.com $600,000
6 inception.com $550,000
7 fo.com $510,000
8 sleeping.com $502,225
9 snoring.com $502,225
10 home.loans $500,000
11 dax.com $500,000
12 tokens.com $500,000
13 inspection.com $335,000
14 nwm.com $325,000
15 seva.com $310,000
16 strength.com $300,001
17 the.club $300,000
18 een.com $300,000
19 signet.com $300,000
20 509.com $295,000
21 mastermind.com $275,000
22 crosswordpuzzles.com $249,980
23 sportsmans.com $235,000
24 star.org $225,000
25 dxb.com $220,000
26 gab.com $220,000
27 supernatural.com $215,888
28 jumprope.com $200,000
29 cryptoworld.com $195,000
30 urw.com $195,000
31 hybrid.com $190,000
32 8.top $172,758
33 0007.com $172,500
34 c.top $167,223
35 e.top $163,125
36 soulmate.com $160,000
37 can.com $155,000
38 presto.com $150,000
39 wjx.com $150,000
40 fxt.com $150,000
41 edit.com $140,000
42 cpu.com $140,000
43 bad.de $138,443
44 interspace.com $136,410
45 hpx.com $130,000
46 nbx.com $130,000
47 mappa.com $127,400
48 flo.com $127,258
49 radian.com $125,000
50 ila.com $125,000
51 emx.com $120,000
52 calltracking.com $120,000
53 enhance.com $110,000
54 item.com $102,000
55 music.ai $101,500
56 payperclick.com $100,000
57 hosts.com $100,000
58 jones.com $100,000
59 providers.com $100,000
60 handle.com $95,378
61 cashout.com $95,011
62 koffer.com $86,892
63 3339.com $85,000
64 cryptogame.com $85,000
65 wsb.com $85,000
66 feed.co $85,000
67 carstore.com $82,500
68 at.top $75,198
69 publica.com $75,000
70 myvid.com $75,000
71 cense.com $75,000
72 broker.com.au $73,000
73 osl.com $72,000
74 ebike.com $71,938
75 runner.com $69,000
76 bitforex.com $65,000
77 fakenews.com $65,000
78 damn.com $65,000
79 betterfuture.com $65,000
80 aah.org $63,700
81 hubi.com $63,000
82 my.bio $61,002
83 margo.com $60,270
84 kug.com $60,000
85 totaldesign.com $60,000
86 hodler.com $57,500
87 amz.com $57,000
88 garbuio.com $55,490
89 smartwatches.com $55,000
90 sysadmin.com $55,000
91 walrus.com $55,000
92 btcexchange.com $55,000
93 bz.top $53,904
94 qb.top $52,777
95 bg.top $51,187
96 sponge.com $51,000
97 reasons.com $50,001
98 talk.show $50,000
99 orbs.com $50,000
100 tees.com $50,000

Again, this shouldn’t come as a big surprise as brands with single word names tend to be more popular (and sells better) than those with complicated names. Why? Because it’s just easier to remember and to market – which in turn bring extra value to businesses.

Businesses named over generic words

Just at the top of my head, here’s a list of some of the most popular single-word brand names: Apple, Windows, Grab, Ever, Business, Startups, Hunt, and Blogger.

I can go on and on, but I think you get the picture.

Bottom line, single-word domain names or brands will continue to grow in value over the years. I mean, just take a look at Facebook when Mark Zuckerberg decided to drop the “The”.

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