Recent Shareaholic traffic report indicates that web traffic pattern is shifting from social to search in 2017. Pinterest, Google, and Instagram came out as the big winners as Facebook share of visits dropped ~8% in 2017. Social network, in a whole, is no longer the biggest traffic driver for the 250,000+ sites (this blog included) using Shareaholic app. Instead, search is.
Search finally had a comeback year and overtook Social as the top traffic driver within our network.