In my recent guest post at ProBlogger.net, I talked about the three on-page optimisations, proven by case studies and SEO experiments, which will create an immediate impact on your Google rankings. They are:
1- Tweak your page for better SERP CTR, 2- Clean up site broken links and 404 errors, and 3- Get mobile friendly.
Note: This got published on my newsletter first. I thought some of you can make use of this list, hence the post.
If you are keen to study Google Penguin 4.0 update at this early stage, this post will save you hours of searching.
I usually avoid analysing an update that early because 1- There’s hardly anything useful at this early stage. 2- It takes days or even weeks for Google to roll out a major update like this; so it’s meaningless to study current SERPs.
But hey – it’s Penguin.
The first time I heard about Penguin, that animal almost killed my business. It took me almost 3 years to crawl back where I was before everything fell off.
So… I search and read and search and read. And here are the articles I found worth reading.
Early thoughts on Penguin 4.0 Wise interpretation on Google’s announcement. The entire post is pure gold for those who want to quickly understand what means what. Also, I highly recommend the “A theory – New links are very important to build up TRUST” part.
1- if it has been tested extensively over the past month 2- if the algorithm is just now rolling out or if it is already done rolling out 3- if the launch of a new version of Penguin rolled into the core ranking algorithm means old sites hit by the older versions of Penguin have recovered or will recover anytime soon.
Key takeaway #2:
“The trite advice [to handle Penguin updates] is to make quality content, focus on the user, and build a strong brand. It is getting harder to win in search period. And it is getting almost impossible to win in search by focusing on search as an isolated channel.”
1. Be everywhere. Conferences, online, offline-the more visible you are, the better.
2. Speak at new, small venues in your niche. Use Blab, Facebook Live or Periscope to build your speaking skills and portfolio.
3. Avoid hot button topics outside of your niche. Be yourself and be authentic, but jumping on debates that are full of vitriol doesn’t look professional even if you are trying to be the “voice of reason.”
Google bias towards Wiki proven in both author’s two machine-learning models. Wiki search visibility relies on relevant scores; rankings, however, does not rely on relevant scores. If a Wiki page is deemed relevant, it will rank high.