Not Your Standard SEO Advice (1/7): Page Speed & Distracting Ads

Google guideline and Google representatives say valid HTML matters, page speed is a crucial ranking factors, and distracting ads are a sign of low quality sites.

Yet, this page has 20+ errors and 70+ warning in Chrome browser inspection, failed horribly in various speed tests, comes with multiple annoying pop-up / pop-under ads – and they rank in multiple position 0’s and ranked for thousands of highly competitive search terms.

Page ranks more than 5,000 keywords.
Search traffic valued at $98,430 according to AHREFS estimation.
Page speed test results at GT Metrix.

SEO guidelines by Google and gurus are only for your reference. They are basic knowledge that serves, at max, as your foundation and can only carry you to a certain distance.

The best SEO thing you can do FOR YOURSELF is to monitor SERPs closely and run your own experiments.

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