Reshared post from +Irfan Ahmad
Meet Tomorrow’s Consumer [INFOGRAPHIC]
To enlarge image: http://goo.gl/WGszII
Are you ready to win 2015’s consumer heart and mind?
"Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today. Indeed, consumers have never been savvier, well connected, and value conscious.
Today’s consumers engage with your company in very different ways than they used to.
Meet Mike, your customer in 2015. Mike never loses sight of his iPhone. He’s very opinionated and not afraid to share his opinion using his social media channels (whether good or bad). He doesn’t trust advertising and only connects with brands that he feels are authentic and stand for higher purpose. He publicly admits to showrooming and has been conditioned to expect everything immediately and now."
Take a look at this infographic to find more about your tomorrow’s consumer.