How long can we survive Google domination?

If you wish to know how hard it is to please the almighty Google today, this is a good read.

In the name of “better user experience”, Google has been constantly exploiting small online businesses and pushing content publishers away.

Image credit: Dr. Peter J. Meyers

Knowledge graph. Live results. Snippet answers. Local Google results. Featured videos. Flight schedules.

Every new features being introduced in Google Search draws more internal links back to Google’s assets.

Good content, built with sweat and blood, by smaller publishers are being scrapped by force.

Many of us are creating more (and better) content to temporary solve the issue. But in the long run, there’s no escape from this downward spiral to 0% margin.

It takes good talent and lots of money to create good content.

Yes Google doesn’t owe us a living.

But quoting Dr. Peter J. MeyersĀ  –

…the time has come for Google to stop and think about the pact that built their nearly hundred-billion-dollar ad empire.

After all – what’s there to search after all independent publishers are driven out of business?

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