How to produce the content your audience want to read

No matter your role in the content creation chain, you know that you can’t get your message delivered without knowing your audience inside out first. In an ideal world, every reader finds our content interesting; real life is different — as writers, we need to earn the reader’s attention!

This article is meant to give you 12 ideas to understand what kind of people you’re talking to, what they want from you and how you can help them through your content or service. Use these ideas the way you think suits your business best, whether you’re going to pick only a few or you plan to do them all as steps in any order of choice.

12 Ways To Understand Your Audience (And Deliver Stellar Content)
You’re a blogger with a hungry readership. Or a copywriter, with a pretty needy client. Or – why not? – A general content marketer who needs to sell a product | WHSR

Not sure if the new Google+ view counts is here to stay or not

But here's a very detail essay on the new feature by +Mark Traphagen 

The post covers pretty much everything you need to know about G+ view counts, including:

– What view counts are and what generates them
– Why Google+ implemented them
– How to evaluate them
– Why they’ve replaced the Page +1 count 
– How important they are (or aren’t!)

Reshared post from +Kristoffer Howes

How Important Should Google+ View Count be to You?
As some of you may have noticed view counts now appear on Google+ pages and profiles next to the follower count. What are Google+ view count numbers?

In this comprehensive blog post by +Mark Traphagen we get some insight into:

> What are view counts and what generates them?
> Why did Google+ implemented them?
> How do you evaluate them?
> Why have they replaced the Page +1 count?
> How important are they to you?

… a view count may be a good indication of whether or not a particular user or brand is actually creating engaging content and is active on Google+. If I see someone with a lot of followers but a relatively low view count, I’ll be suspicious that they may be gaming followers instead of earning them. – Mark Traphagen, Sr. Director of Online Marketing for +Stone Temple Consulting.

Learn more: http://www.stonetemple.com/new-google-plus-views-count-important-metric-or-vanity-of-vanities/.

#googleplusviews   #viewcount   #googleplusprofile

New Twitter = Old Facebook?

New Twitter = Old Facebook?

Reshared post from +Ana Hoffman

The New You on Twitter looks a lot like the Old You on Facebook

It's official: Twitter is switching to their new (to them) design. http://tgcafe.it/Q4nLWQ

What’s new about the new you?

The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more.

Here are main features:

♨  Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.

Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.

Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

This new profile setup is available today to a small group of users. If you’re new to Twitter, you’ll start in with the new profile. In the coming weeks, Twitter will roll out the new features to everyone.

#twittermarketing  

Meet Tomorrow’s Consumer [INFOGRAPHIC]

Reshared post from +Irfan Ahmad

Meet Tomorrow’s Consumer [INFOGRAPHIC]
To enlarge image: http://goo.gl/WGszII

Are you ready to win 2015’s consumer heart and mind?

"Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today.  Indeed, consumers have never been savvier, well connected, and value conscious.

Today’s consumers engage with your company in very different ways than they used to.

Meet Mike, your customer in 2015.  Mike never loses sight of his iPhone. He’s very opinionated and not afraid to share his opinion using his social media channels (whether good or bad). He doesn’t trust advertising and only connects with brands that he feels are authentic and stand for higher purpose. He publicly admits to showrooming and has been conditioned to expect everything immediately and now."

Take a look at this infographic to find more about your tomorrow’s consumer.

Pin it: http://www.pinterest.com/pin/381539399654004770/

Source: http://rgorsht.wordpress.com/2014/02/01/meet-tomorrows-consumer-trends-showrooming/

H/t +Reuven Gorsht

Why do some blogposts go viral on social media; while others just sit at the corner…

Why do some blogposts go viral on social media; while others just sit at the corner to collect dust? 

Not too long ago  I read an interesting article +The New Yorker – the author, Maria Konnikova, discusses her study on what topics were most read in the Wall Street Journal. While she couldn’t find a pattern as far as the topics, she did find some interesting connections in how the articles were presented to the reader and which ones seemed to go viral.

Yes, there is a formula in viral-ity.

Emotion, the post presentation and the quality of the story itself are three of the major factors. 

In case you wish your next post gets picked up by social media and goes around the Internet like a fast-moving fire – here's the article to read – where +Lori Soard offers 5 crucial steps in writing a blog post that goes viral. 

5 Steps to Writing a Blog Post that Goes Viral
It’s the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral | WHSR

How to Get More Retweets and Followers on Twitter

1. Be Present

My retweet rates increased dramatically when I started using tools like TweetOldPost and TweetDeck (to schedule tweets when I am not around). Being present regularly on people’s tweet stream is the key – people need to be able to see your tweets first before they could retweet, right? So be it. Set time aside to schedule tweets when you are not around; and if you are on WordPress, use the plugin ‘Tweet Old Post’ to promote your previous articles. It is okay to tweet on the same post for multiple times as long as you are not writing the same tweet. For example, to promote my “15 check points in choosing the right web host”, I could create 15 different tweets, each mentioning a single point given in the article, and send out to my followers in 15-days span.

2. Use @mention Smartly

I am strongly against push marketing using @mention. I thought it will only make people to unfollow you. My idea is to only use @mention to connect with others when you have a valid reason to do so. What’s a valid reason? When you wrote about someone’s work on your blog, when you have an answer to his/her question, and when you feel like thanking them for a reason. I normally make regular shout outs to my followers, something like:

twitter shoutout

Try it. I am sure people would thank you for the gesture.

3. Use Image As Often As You Can 

Of course the images need to be relevant and appropriate but general rule-of-thumb an image enjoys a much bigger space on people’s tweet stream. This means you get a higher chance of people’s attention when your tweet comes with an image. I expect you to have an image editor that you are comfortable to work with. You don’t have to be an artist to create the perfect Twitter image – in many cases, just some simple text on a nice background would do the trick. For example, if I am promoting a post about blogging tips, I would just grab a fact or two from the post and turn it into images like below.

blogging advice

Again, the idea is to occupy a bigger piece of land in people’s space (BTW, the same goes to FB wall but more about that next time).

4. Spot Your Influencers

Who are the influencers in your niche? Are they following you? How can you connect to those influencers in your circle? Not all tweets created are equal. Do I need to tell you that? A tweet from a powerful influencer is usually a lot more effective than tweets from 100 average Twitter users. Make use of tools like Follower Wonk and Sum All – spot the influencers in your niche and connect with them.

5. Remember, Twitter is Like A Cocktail Party

And, what do you do when you are in a party? You social! You say hello, ask questions, answer to questions, share information, and make friends. Yes it’s important to spread your message out using automated tools that I mentioned earlier; but it’s equally (if not more) important to connect with your audience as a real human. It’s gonna take time to study what are your followers are up to recently (often this means that you will need to read their blogposts and stalk on their tweets); but hey, that’s the price to pay if you want any meaningful relationship with others.

About 14 hours ago Facebook has begun rolling out its News Feed redesign to users….

About 14 hours ago Facebook has begun rolling out its News Feed redesign to users. It's not a major change in design and here's a quick side-by-side comparison on the new-vs-old design. Personally I think the new one looks much better. I think the design is neat, plus I like how the new design directs more attention to the content (center). 

That's your thought in this?

News source: https://www.facebook.com/business/news/An-Updated-News-Feed

Useful.

Useful.

Reshared post from +Pauline Cabrera

Pinterest/Facebook Quick Tip: How to add Pinterest Tab to Your Facebook Business Page.

Read FULL details at: http://www.twelveskip.com/tutorials/facebook/1230/add-pinterest-app-tab-to-facebook-business-page

Features include: show boards or pins, users are able to repin or LIKE a pin directly from your Facebook page & a Pinterest FOLLOW button!

Pin for later: http://www.pinterest.com/pin/48343395974502370/

#pinterest   #socialmedia   #pinteresttip   #smtip   #facebooktip   #facebookpage