In my recent guest post at ProBlogger.net, I talked about the three on-page optimisations, proven by case studies and SEO experiments, which will create an immediate impact on your Google rankings. They are:
1- Tweak your page for better SERP CTR, 2- Clean up site broken links and 404 errors, and 3- Get mobile friendly.
Note: This got published on my newsletter first. I thought some of you can make use of this list, hence the post.
If you are keen to study Google Penguin 4.0 update at this early stage, this post will save you hours of searching.
I usually avoid analysing an update that early because 1- There’s hardly anything useful at this early stage. 2- It takes days or even weeks for Google to roll out a major update like this; so it’s meaningless to study current SERPs.
But hey – it’s Penguin.
The first time I heard about Penguin, that animal almost killed my business. It took me almost 3 years to crawl back where I was before everything fell off.
So… I search and read and search and read. And here are the articles I found worth reading.
Early thoughts on Penguin 4.0 Wise interpretation on Google’s announcement. The entire post is pure gold for those who want to quickly understand what means what. Also, I highly recommend the “A theory – New links are very important to build up TRUST” part.
1- if it has been tested extensively over the past month 2- if the algorithm is just now rolling out or if it is already done rolling out 3- if the launch of a new version of Penguin rolled into the core ranking algorithm means old sites hit by the older versions of Penguin have recovered or will recover anytime soon.
Key takeaway #2:
“The trite advice [to handle Penguin updates] is to make quality content, focus on the user, and build a strong brand. It is getting harder to win in search period. And it is getting almost impossible to win in search by focusing on search as an isolated channel.”
Google bias towards Wiki proven in both author’s two machine-learning models. Wiki search visibility relies on relevant scores; rankings, however, does not rely on relevant scores. If a Wiki page is deemed relevant, it will rank high.
Will Google AdWords expand the text ads by 47%, I think so.
New Test: Google AdWords Expanded Text Ads Ginny Marvin posted at Search Engine Land a screen shot she found of the new Google AdWords expanded headlines. In this Google AdWords test, Google has expanded the headline to two lines that wraps a
One, Read the post. Every single experiment listed in the post worth more than a ton of gold.
Two, As CTR affects your rankings at Google, here's one thing you can do to improve your site SEO instantly –
1 – Go to Google Search Consolve (previously G Webmaster Tools) 2 – Go Search Traffic > Search Analytics > Generate a list of 100 queries with CTR & Position data 3 – Export the data, open the file in Excel 4 – Compare each page's CTR with the average value of your top 100 queries 5 – Look at pages with low CTR and fine tune onpage factors (such as title tag and description) 6 – Win! :)
Which of the following pictures gets the most clicks in my recent Facebook ad test?
Was it – A. An asian girl looking slightly above towards audience, or B. A picture of SOHO work space that (might) intrigue viewers' emotion, or C. A picture of an exotic animal that look into viewers' direction?
So did you spend time to think about it?
The answer is A.An asian girl looking slightly above towards audience.
Not a big surprise though – as studies have shown again and again that photos of people (females, especially) draw most attention on Facebook (and most other social media platforms).
What amazed me is the huge difference (in results) between picture A with the other two. In one recent ad setI ran on Facebook, picture A were better in term of engagement/impression (by 135%+ vs the loser – picture B), CTR (by 120%), and costs (by ~200%).
Moral of the story – Testing your ads with photos of people (you might also want to try out different combination – female vs male vs male and female) always.