My On-Page SEO Tips

In my recent guest post at ProBlogger.net, I talked about the three on-page optimisations, proven by case studies and SEO experiments, which will create an immediate impact on your Google rankings. They are:

1- Tweak your page for better SERP CTR,
2- Clean up site broken links and 404 errors, and
3- Get mobile friendly.

To get actionable tips fro each factors and dig into the case studies I used to prove my points, read: https://problogger.com/page-seo-tips-three-things-can-righ…/

Also, for more tips on improving your blog –http://www.webhostingsecretrevealed.net/improve-your-blog/

// Apr 29, 2017 . SEO

Google Penguin 4.0 articles you should be reading

Note: This got published on my newsletter first. I thought some of you can make use of this list, hence the post.

If you are keen to study Google Penguin 4.0 update at this early stage, this post will save you hours of searching.

I usually avoid analysing an update that early because 1- There’s hardly anything useful at this early stage. 2- It takes days or even weeks for Google to roll out a major update like this; so it’s meaningless to study current SERPs.

But hey – it’s Penguin.

 

Credit: Mike Rossi (source)

Credit: Mike Rossi (source)

The first time I heard about Penguin, that animal almost killed my business. It took me almost 3 years to crawl back where I was before everything fell off.

So… I search and read and search and read. And here are the articles I found worth reading.

Warning: Real Gold Mine Ahead

 

Let’s dig.

Penguin is now part of our core algorithm 
The official announcement from Google. Penguin is out.

Early thoughts on Penguin 4.0
Wise interpretation on Google’s announcement. The entire post is pure gold for those who want to quickly understand what means what. Also, I highly recommend the “A theory – New links are very important to build up TRUST” part.

Is Google Penguin 4.0 fully rolled out?
My answer: No. But I am not the expert. Read experts’ opinion in this one.

Penguin 4.0 update
Spot on observations and the usual rants by Aaron Wall / SEO Book.

Key takeaway #1:

“Things NOT said in Google’s announcement:

1- if it has been tested extensively over the past month
2- if the algorithm is just now rolling out or if it is already done rolling out
3- if the launch of a new version of Penguin rolled into the core ranking algorithm means old sites hit by the older versions of Penguin have recovered or will recover anytime soon.

Key takeaway #2:

“The trite advice [to handle Penguin updates] is to make quality content, focus on the user, and build a strong brand. It is getting harder to win in search period. And it is getting almost impossible to win in search by focusing on search as an isolated channel.”

Google Penguin doesn’t penalize for bad links – or does it?
Short answer – “Google Penguin no longer penalizes the site or specific pages but rather ignores/devalues the spammy links and thus the rankings are adjusted.”

Google says Penguin recoveries have started to roll out now
If you were penalized in the past, start looking.

// Sep 30, 2016 . SEO

Recent Reads

1. Search Metrics’ Domain Authority Consolidation: An Observation of dictionary.com

Dictionary.com consolidated its sub and root domain; search visibility took a great leap after. 

2. SEO Theory’s How to recover from Google Penguin in less than 60 minutes

Countering Penguin penalty is a business, NOT SEO, decision. You should recheck your business strategy if your site is hit by Penguin.

3. Inc’s Being very boring is going to make your very rich

Profitable niche is boring. Fashion, entertainment, food, and media – these fields are sexy but not easy to make money because of competition.

4. Webris’ Thinking about buying links? Read this first…

If you must buy links, do it the smart way. A reminder on best link buying practices (if there’s such thing).

5. Abhishek’s Does Wikipedia deserves such high ranks in search results?

Google bias towards Wiki proven in both author’s two machine-learning models. Wiki search visibility relies on relevant scores; rankings, however, does not rely on relevant scores. If a Wiki page is deemed relevant, it will rank high.

// Jul 20, 2016 . SEO

Dominating Google

Not too long ago I visited a Malaysia web company and the company chief editor told me – as if it’s the rule of nature – that if a blog ranks high on Google, it must be creditable and trustworthy.

I smiled. And we talked about something else.

I think he should understand how Google (and Internet) works better.

Perhaps Glen’s recent article about how 16 companies dominate Google SERPs a good place to start with.

// Jun 6, 2016 . SEO

Very useful SEO read + one personal actionable tip

One, Read the post. Every single experiment listed in the post worth more than a ton of gold.

Two, As CTR affects your rankings at Google, here's one thing you can do to improve your site SEO instantly –

1 – Go to Google Search Consolve (previously G Webmaster Tools)
2 – Go Search Traffic > Search Analytics > Generate a list of 100 queries with CTR & Position data
3 – Export the data, open the file in Excel
4 – Compare each page's CTR with the average value of your top 100 queries
5 – Look at pages with low CTR and fine tune onpage factors (such as title tag and description)
6 – Win! :)

Have fun!

#seo #seocasestudies #seotips 

16 SEO Experiments And Their (Surprising) Results
What you thought to be true about SEO is about to change. The most surprising scientifically backed SEO experiments and how to take advantage of them.

// Mar 31, 2016 . SEO

TIL the number one spots on Google worth averagely 13.4% more than #2 – #10

The Surprise Discovery Wayfair Made About Organic Rankings And Conversions
After a Google algorithm update boosted its rankings, e-commerce retailer Wayfair discovered that ranking #1 is even more crucial than previously thought. Wayfair’s Alex Stein shares his findings.

// Nov 9, 2015 . SEO

An awesome article by +Danny Sullivan on how one part of the modern search engine…

An awesome article by +Danny Sullivan on how one part of the modern search engine works. Absolutely overwhelmed by its complexity – The moment we click "Search", magic happens.

What is RankBrain

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

#seo   #google   #rankbrain   #searchengineoptimization   #searchengineland  

FAQ: All About The New Google RankBrain Algorithm
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far.