Penguin 4.0: A Link Builder’s Dream Come True

Specifically, this:

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

Instead of penalizing spam (by Google’s definition), Google Penguin now devalues spam.

What Google did not (but should) say:

  • Negative SEO is no longer (or at least not as big as before) a major threat.
  • We now have enough data to identify X% of link spam (note: X = figure that Google’s happy with).
  • Thanks for using our disavow tool for Google’s benefit.
  • Webmaster can build as many links as they want now, we will just pick up links that we think are valuable and ignore the rest.
  • To sites affected by Negative SEO in the past, such as Jerry’s very awesome Web Hosting Secret Revealed, we are sorry. It screws you guys up… but please trust us when we told you Negative SEO is never possible with Google. Ever.

Now if you offer link building services for living…


Well, time to go all-out-attack and fire off your sales emails.

Think about it. Your clients will have nothing to lose but everything gain under Penguin 4.0.

Worst case scenario – they lose some money (to you) and gain nothing in search ranking (which, you can just offset it by offering another round of link building or a full refund). But the upside shooting #1 on Google and endless flow of search traffic.

No brainer.

Should you jump?


But any new SEO tactic is safe with Goolge… until it reaches the mass or become extremely easy to scale.

How long  would this take before every bloggers and SEO-wanna-be figure this out and start pumping links to their sites like no tomorrow?

The opportunity is there, choice is yours.

SEO is all about balancing between risks and profits. And you are the one who know your risk appetite best.

// Oct 20, 2016 . SEO

Google Penguin 4.0 articles you should be reading

Note: This got published on my newsletter first. I thought some of you can make use of this list, hence the post.

If you are keen to study Google Penguin 4.0 update at this early stage, this post will save you hours of searching.

I usually avoid analysing an update that early because 1- There’s hardly anything useful at this early stage. 2- It takes days or even weeks for Google to roll out a major update like this; so it’s meaningless to study current SERPs.

But hey – it’s Penguin.


Credit: Mike Rossi (source)

Credit: Mike Rossi (source)

The first time I heard about Penguin, that animal almost killed my business. It took me almost 3 years to crawl back where I was before everything fell off.

So… I search and read and search and read. And here are the articles I found worth reading.

Warning: Real Gold Mine Ahead


Let’s dig.

Penguin is now part of our core algorithm 
The official announcement from Google. Penguin is out.

Early thoughts on Penguin 4.0
Wise interpretation on Google’s announcement. The entire post is pure gold for those who want to quickly understand what means what. Also, I highly recommend the “A theory – New links are very important to build up TRUST” part.

Is Google Penguin 4.0 fully rolled out?
My answer: No. But I am not the expert. Read experts’ opinion in this one.

Penguin 4.0 update
Spot on observations and the usual rants by Aaron Wall / SEO Book.

Key takeaway #1:

“Things NOT said in Google’s announcement:

1- if it has been tested extensively over the past month
2- if the algorithm is just now rolling out or if it is already done rolling out
3- if the launch of a new version of Penguin rolled into the core ranking algorithm means old sites hit by the older versions of Penguin have recovered or will recover anytime soon.

Key takeaway #2:

“The trite advice [to handle Penguin updates] is to make quality content, focus on the user, and build a strong brand. It is getting harder to win in search period. And it is getting almost impossible to win in search by focusing on search as an isolated channel.”

Google Penguin doesn’t penalize for bad links – or does it?
Short answer – “Google Penguin no longer penalizes the site or specific pages but rather ignores/devalues the spammy links and thus the rankings are adjusted.”

Google says Penguin recoveries have started to roll out now
If you were penalized in the past, start looking.

// Sep 30, 2016 . SEO

How to become an authority in your niche

Three key takeaways:

1. Be everywhere. Conferences, online, offline-the more visible you are, the better.

2. Speak at new, small venues in your niche. Use Blab, Facebook Live or Periscope to build your speaking skills and portfolio.

3. Avoid hot button topics outside of your niche. Be yourself and be authentic, but jumping on debates that are full of vitriol doesn’t look professional even if you are trying to be the “voice of reason.”

Read 41 more in this article by +Gina Badalaty

#blogging #influencer #authority

44 Ways to Become an Authority in Your Niche
Want to become an authority in your blog’s niche? Becoming an authority not only establishes your reputation and expertise, but it is a surefire way to earn a

// Jul 24, 2016 . Blogging Tips

WHSR Web Hosting Survey 2016

More than 200 responses received. The number drops to 188 after taking off the unusable feedback.

60 different hosting brands were mentioned in our recent hosting surveys with +HostGator as the most mentioned name (30). +Pressidium and +InMotion Hosting were the two with highest overall ratings.

Admittedly the survey sample size is tiny and heavily biased (90% of the participants are WHSR visitors, which 60% male from India and United States).

Learn more:

Recent Reads

1. Search Metrics’ Domain Authority Consolidation: An Observation of consolidated its sub and root domain; search visibility took a great leap after. 

2. SEO Theory’s How to recover from Google Penguin in less than 60 minutes

Countering Penguin penalty is a business, NOT SEO, decision. You should recheck your business strategy if your site is hit by Penguin.

3. Inc’s Being very boring is going to make your very rich

Profitable niche is boring. Fashion, entertainment, food, and media – these fields are sexy but not easy to make money because of competition.

4. Webris’ Thinking about buying links? Read this first…

If you must buy links, do it the smart way. A reminder on best link buying practices (if there’s such thing).

5. Abhishek’s Does Wikipedia deserves such high ranks in search results?

Google bias towards Wiki proven in both author’s two machine-learning models. Wiki search visibility relies on relevant scores; rankings, however, does not rely on relevant scores. If a Wiki page is deemed relevant, it will rank high.

// . SEO

LinkedIn Profile Hacks

Something in my to-do/wish list: A perfect LinkedIn profile.

Some quick takeaways

  • Write catchy headlines on your job position.
  • Include industry you work in.
  • Publish/syndicate posts on LinkedIn (BTW LinkedIn is a steady traffic source to WHSR)
  • Go into details (use rich medias!) on past job history.
  • Reorder skills and place important ones on top.
  • Volunteer experience matters – 42% hiring managers view volunteer experience as formal work experience.

The 10 Tips to Perfect LinkedIn Profile


Source: Link Humans.

// Jul 12, 2016 . Social Media

Dominating Google

Not too long ago I visited a Malaysia web company and the company chief editor told me – as if it’s the rule of nature – that if a blog ranks high on Google, it must be creditable and trustworthy.

I smiled. And we talked about something else.

I think he should understand how Google (and Internet) works better.

Perhaps Glen’s recent article about how 16 companies dominate Google SERPs a good place to start with.

// Jun 6, 2016 . SEO